Market Outlook•
Heritage as a Value Point: Building Economies around Culture and Tradition
MENA’s historical and cultural heritage, which spans millennia, provides plenty of unique value that can be tapped into in order to create experiences exclusive to the region. In this outlook, we explore how emerging businesses and regional champions can leverage cultural heritage as an economic driver. By incorporating their cultural elements into their business strategies, entrepreneurs and business owners can differentiate themselves from regional and international competitors. Entrepreneurs and businesses tend to adopt a future-forward approach for business growth. Still, […]
