Market Outlook•
Saudi’s Technology Sector: Harnessing Foodtech to Reshape the F&B Industry
Innovation is increasingly permeating traditional sectors in Saudi Arabia, including the food and beverage (F&B) industry, with technology being a catalyst for seismic changes in the sector amid shifting market dynamics and evolving consumer demands. The sector’s growth prospects primarily hinge on the country’s expansion of tourism, amid the government’s aim to attract 150 million visitors annually by 2030. The trajectory of the tourism market paints a narrative of growth across the F&B sector, currently valued at $45 billion, presenting […]
