Market Outlook•
Fresha: Capitalizing on the Growing Glow of the Saudi Beauty Sector
Traditional sectors like retail are in the midst of rapid transformation, with the beauty space leading the way. In Saudi Arabia, where digitization is in full swing, the beauty industry is on a monumental move toward more technology as businesses aim to redefine their operating models in response to growing customer expectations for convenience. As a result, the country has been attracting an influx of global companies disrupting traditional methods of doing business in the beauty space as they target […]
